A practical, activity-driven workshop that gives product managers, product owners, and cross-functional teams the essential tools to build products customers actually want.
What You'll Learn
Internalize the values behind the Agile Manifesto and why they lead to better outcomes — not just faster delivery.
Know the roles, ceremonies, and artifacts — and understand how each one creates alignment and momentum.
Practice customer-first thinking by developing research-based personas and well-structured user stories with clear acceptance criteria.
Apply the MoSCoW framework to a real backlog — and develop a language for making trade-offs transparent to your team.
Understand how roadmaps communicate strategy — and why a good roadmap is never just a list of things to build.
Learn how to define your riskiest assumptions and design the smallest possible test to validate your core idea before committing to a full build.
Curriculum
The workshop is structured as a logical progression from mindset to execution — each module builds on the last. Every module includes a hands-on activity where participants apply the concept directly.
Establish a shared understanding of what product management actually is — and where it sits in relation to the rest of the organization.
Trace Agile from its origins to its practical application — and understand the Scrum framework that most product teams use today.
The most common failure mode in product development isn't technical — it's building for an imaginary customer. This module teaches outside-in thinking from the ground up.
One of the hardest parts of product management is saying no — or not yet. This module provides a shared language for making those decisions visible and defensible.
Great product teams don't just build — they test. This module demystifies the MVP and gives participants a framework for designing lean experiments that reduce risk before a single line of code is written.
Synthesis, reflection, and a path forward. Participants leave with a personal takeaway plan and a curated resource list to continue building their product management skills.
Workshop Formats
A fast-paced introduction that covers the core concepts and activities. Ideal for teams with limited time or as an intro before a longer engagement.
The complete curriculum with full time for activities, discussion, and Q&A. The most common choice for intact product teams.
Extended time for deeper discussion, additional examples, and more thorough activity debrief. Best for larger groups or teams tackling significant transformation.
All formats include participant workbooks and can be customized for your team's industry, product type, and current challenges. Let's talk about which format is right for you.
Go Further
Participants leave with a curated reading list. Here's a preview of what's included.
Reach out to discuss your team's size, timeline, and goals. Workshops can be tailored for your industry and product context.
Book for Your Team